Royal Enfield Starts Assured Buyback Program

Royal Enfield and OTO Capital Introduce the Innovative Assured Buyback Program

Royal Enfield has made a significant move in the motorcycle industry by launching the Assured Buyback Program in collaboration with OTO Capital.

This initiative is part of Royal Enfield's consumer experience program and is aimed at transforming the motorcycle buying process while ensuring a seamless and enjoyable ownership experience for customers.

This innovative program is expected to set a new industry standard, potentially redefining the mid-size motorcycle segment in India.

B Govindarajan, CEO of Royal Enfield, emphasized the company's customer-centric approach. He said that with this move, the company hopes to make 'motorcycle ownership more accessible, seamless, and enjoyable for potential riders'.

A New and Different Ownership Journey

The Assured Buyback Program by OTO Capital offers consumers a completely hassle-free experience, enhancing accessibility and simplifying upgrades to Royal Enfield motorcycles.

With flexible tenure options ranging from 1 to 3 years, significantly reduced EMIs (up to 45% lower), a guaranteed buyback value of up to 77% depending on the tenure, and a cashback incentive at the end of the term, this program is one-of-a-kind in the industry.

Upon the conclusion of the Assured Buyback tenure, customers will have several options to choose from. They can trade their motorcycle for a brand-new Royal Enfield, retain their current motorcycle, or return it. The primary benefit for customers includes lower monthly EMIs along with the assurance of a guaranteed buyback value for their Royal Enfield motorcycle.

Initially, this program will be available in select cities: Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai. There are plans to expand this offering to more cities in the near future, ensuring that more Royal Enfield enthusiasts can take advantage of this innovative program.

For riders, this initiative could pave the way for a whole new way of acquiring and enjoying their beloved Royal Enfield motorcycles. This move by Royal Enfield is laudable and we wait to see the response from the brand's fans in the coming months.

What do you think of Royal Enfield Starts Assured Buyback Program? Would this motivate you to buy a Royal Enfield or will it not make any difference to your purchasing decision? Let us know in the comments below!

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